Privacy Policy

Last updated: September 8, 2026

Serenity Counseling Center, PLLC ("Serenity," "we," "us," or "our") respects your privacy. This Privacy Policy explains the information we collect through serenitycounseling.care, how we use and share it, and the choices available to you. This policy applies to information collected through this website and our text messaging program. It does not replace any Notice of Privacy Practices that may apply to protected health information handled in connection with counseling or other healthcare services.

Information we collect

We may collect information you choose to provide, including your name, email address, phone number, questions, feedback,

communication preferences, appointment-related information and other information you submit through our website or

communications.

We may also collect limited technical information when you use the website, such as your IP address, browser and device information, pages viewed, referring website and interactions with site features. The website currently uses tools such as Google Analytics and Microsoft Clarity to understand website use and improve performance. These providers may use cookies or similar technologies according to their own privacy terms and the settings available in your browser.

How we use information

We may use collected information to:

• Respond to general questions, feedback and requests.

• Provide customer care and follow up when requested.

• Manage appointment scheduling, reminders and service-related communications.

• Operate, maintain, secure and improve our website and services.

• Comply with legal, regulatory and carrier requirements.

• Protect the rights, safety and security of Serenity, our website users and others.

SMS communications

If you provide consent to receive text messages from Serenity, we may send customer care messages, responses to general questions, appointment reminders and follow-up messages. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for assistance or call 281-783-8182.

You may consent through an optional website checkbox or another express verbal or written method that Serenity records. If you text Serenity first, we may respond to the conversation you initiated. Consent to receive text messages is optional and is not a condition of receiving services. Do not include sensitive clinical information in text messages.

SMS privacy commitment

SMS consent and phone numbers collected for SMS communication purposes will not be shared with any third party or

affiliates for marketing purposes. No mobile opt-in or text message consent will be shared with third parties or affiliates.

How we share information

We may share information with service providers that help us operate the website, communications and practice administration, such as website hosting, analytics, security and communications providers. These providers may use information only to perform services for us or as permitted by their agreements and applicable law. We may also disclose information when required by law, to respond to lawful requests, to protect rights and safety, or as part of a business transfer subject to appropriate safeguards. We do not sell personal information collected through this website. We do not share SMS consent or phone numbers collected for SMS purposes with third parties or affiliates for marketing purposes.

Cookies and analytics

You may be able to control cookies through your browser settings. Disabling certain cookies may affect website features. Google Analytics and Microsoft Clarity may process usage data under their own privacy policies and controls.

Data security and retention

We use reasonable administrative, technical and physical safeguards designed to protect information. No internet, email or text transmission is completely secure. We retain information only as long as reasonably needed for the purposes described in this

policy, to provide services, maintain records, resolve disputes and meet legal or regulatory obligations.

Your choices

You may choose not to provide optional information. You may opt out of text messages at any time by replying STOP. You may contact us to ask about, correct or request deletion of personal information, subject to legal, clinical-record and operational requirements.

Children’s privacy

This website is intended for general information and communication with adults, including parents and legal guardians. We do not knowingly collect personal information online directly from children under 13 without appropriate authorization. If you believe a child has submitted personal information through the website, contact us.

External links

The website may link to third-party websites or scheduling services. Their privacy practices are governed by their own policies, and

Serenity is not responsible for those practices.

Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last

updated” date.

Contact us

Questions about this Privacy Policy may be directed to:

Serenity Counseling Center, PLLC

104 W Clayton St

Dayton, TX 77535

Phone: 281-783-8182